Video adds an extra dimension to your promotion, Marketing and Health & Safety

Video is a versatile and engaging content format that not only gives you a real-life picture of what is going on; it’s also easy to share across multiple platforms. People like it because it’s easy to digest, entertaining and engaging, and companies like it because it can give you a potentially huge return on your production costs.

Video is also very accessible to anyone with internet access, both to watch and to engage. 

Yes these days it is relatively easy to make your own video, but ask yourself should I use my time to make videos or should I use my time to work on growing my business?

Here are some of the different types of video content.

Explainers, help educate people about your product and can be used in conjunction with instructions, customer service activities, and a range of other applications. 

Interviews can help to encourage conversation between sides, or showcase a specialist.
If you are creating videos featuring experts, for instance, you can always re-use the audio and market it as a podcast. 

Product reviews and demo videos can be created by brand ambassadors in exchange for free products. If you can find people in your industry looking to boost their social following, this can be a great way of essentially getting free advertising. Doing this can also help you to find out information about the product if the people doing the video reviews have a lot of engagement and comments. So in a sense, it can function like market research.

Live video is the best chance to get up close and personal with your audience, and it works well on social channels in particular. Live video can also be used to engage with your sales channel and inform them of new developments in your product lime or marketing strategy.

Globally, IP video will be 82% of all IP traffic in 2021, up from 73% in 2016-*source: Cisco Global Highlights

Video is one of the most popular content forms in the world and the truth is that it’s not likely to be going anywhere soon. And it makes sense: in an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context — it’s meaningful.

If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that’s all about video.
Naveen Tewari